# The bottom line

**Controlling our image is about more than our creative work. It’s about our brand, our identity, and our autonomy as humans.**

There are three fundamental issues underlying the problem of Internet consent:

1. Lack of control; contributors have no ability to control or scope use of the content after it is shared on the web.
2. Lack of ownership; contributors relying on copyright jurisdiction face economic and geographic restrictions, contrary to the global nature of the internet.
3. Lack of symmetric recourse; content misuse spreads orders of magnitude faster than the ability to address or enact recourse upon it (per [Brandolini’s Law](https://en.wikipedia.org/wiki/Brandolini's_law)).&#x20;

At Privy Labs, we envision a world where consent is the highest form of infrastructure and is proactively baked-in to every experience we as contributors have on the internet.&#x20;

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