# Solution Overview

**Privy Labs Protocol (PLP)** is a sophisticated, decentralized anti-piracy protocol (PLP) designed to protect paywalled content. As a digital rights management system designed specifically for creators and the platforms that serve them, our anti-piracy framework puts privacy, safety, and control at the source of content.

We believe re-establishing content creators’ full control over their content can help prevent and deter serious issues of photo misuse and abuse such as piracy and catfishing/impersonation. Privy's protocol **establishes and protects content rights with a public, verifiable, immutable  certificate of ownership**, yielding creators indisputable ownership, traceability, and protection for every single image created.&#x20;

Our approach to design from the margins (for the most vulnerable of us) guided our decision to build a privacy-centric protocol, going above and beyond by using blockchain technology to ensure the accessibility of digital rights management solutions for all creators spanning the internet.&#x20;

Our three systems, the **Virtual Account System (VAS), the Content Tracing and Certificate System (CCTS), and Content Verification Network (CVN)** work together to create an open environment for creators to continue to create, verify, trace, own, and permission their work in a controlled manner regardless of where they designate to share their work or what the actual content of the work entails. As a result, we lay the groundwork for an **un-opinionated end-to-end creation, detection, and removal system –** one that could take the current DMCA processing time from hours to minutes.



<figure><img src="https://548747028-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fw0klwvmmoqgWD66X1sUV%2Fuploads%2FriZWxG5azHPxM68N5OHE%2FScreen%20Shot%202023-05-11%20at%202.14.41%20PM.png?alt=media&#x26;token=0f1b05bb-a329-4595-96a7-f1c32d7d3ef7" alt=""><figcaption><p>Figure 1.1 Diagram of 3-system proprietary Privy Labs Protocol</p></figcaption></figure>



