> For the complete documentation index, see [llms.txt](https://privy-labs.gitbook.io/privy-labs-protocol-whitepaper-v-1.0/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://privy-labs.gitbook.io/privy-labs-protocol-whitepaper-v-1.0/our-philosophy-and-values/why-web3.md).

# Why Web3

The Privy Labs Protocol (PLP) is an inherently-web3 infrastructure project. We are committed to, and remain encouraged by the blockchain community’s commitment to develop solutions for self-sovereignty, self-custody, identity management, and privacy preserving technologies in the pursuit of building a better internet.&#x20;

By building our protocol with this in mind, we believe we can develop infrastructure that will power the next iterations of a consent-focused internet. Furthermore, we believe that the web3 funding design model encourages positive incentive alignment, demand validation, and shared ownership between our community of creators, developers, and the PLP team.&#x20;

<figure><img src="/files/EdVuopXRif2ouEf0huiK" alt=""><figcaption><p>Figure 2.1 Privy Labs Protocol proposed ecosystem</p></figcaption></figure>

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