Celebrities

Celebrities live in a world of surveillance capitalism powered by a combination of their fans and the paparazzi. Celebrities are uniquely vulnerable to bad actors targeting them in order to profit or garner media attention often at the expense of the celebrity’s personal privacy, brand, or emotional wellbeing. As a result, there is an increasing desire amongst young celebrities to privatize their social media presence by creating “finstas” or alternate accounts by which to engage on social media or dating sites without fear that their private content will be shared without their consent.

Additionally, the ever-growing presence of deep-fake content targeting celebrities presents a clear issue for celebrities to preserve their image, brand identity, and legacy.

Supporting Articles:

• "In a World of NFTs, Who's Making Money Off Your Image?", Wired, April 2022.

• Celebrity DeepFake Are All Over TikTok, The Conversation, Rob Cover, July 2022.

• How Scientists are Fighting "Deepfake" Celebrity Porn Videos with AI, Dazed Digital, June 2018