The bottom line

Controlling our image is about more than our creative work. It’s about our brand, our identity, and our autonomy as humans.

There are three fundamental issues underlying the problem of Internet consent:

1. Lack of control; contributors have no ability to control or scope use of the content after it is shared on the web.

2. Lack of ownership; contributors relying on copyright jurisdiction face economic and geographic restrictions, contrary to the global nature of the internet.

3. Lack of symmetric recourse; content misuse spreads orders of magnitude faster than the ability to address or enact recourse upon it (per Brandolini’s Law).

At Privy Labs, we envision a world where consent is the highest form of infrastructure and is proactively baked-in to every experience we as contributors have on the internet.